Thinkativity’s Brand & Direction

We Teach by Encouraging Children to Explore

Thinkativity toys are designed with one simple goal in mind - encourage children to create their own learning experiences. Our unique toys blend physical play with imaginative learning so that children independently control their own learning experiences and teach themselves how to learn, not simply what to learn. Unlike many learning toys in the marketplace, Thinkativity toys never require a child to go down one path. Our brand is about open-ended learning. We teach by encouraging children to explore.

Thinkativity & Step2 Brands Inspire Open-Ended Play

Thinkativity is teaming up with Step2, the nation’s leading manufacturer of playhouses, kitchens and other imaginative play spaces. Thinkativity will be marketed by, and co-branded with, Step2. Through Thinkativity, Step2 is making a substantial strategic commitment to extending its brand and know-how into the early learning and electronics market. In addition to partnering with Step2, Thinkativity will partner and cross-brand with Infantino, another recent Step2 acquisition. Like Step2, Infantino is a strong brand with a rich understanding of imaginative play.

Thinkativity’s Success: Combining Traditional Play with Early Learning Innovation

With our innovative products and family of brands, Thinkativity is positioned to become a major player in the early learning category. Our main goal is to develop affordable toys that stand out on the shelf for their originality and ability to inspire play, while at the same time providing endless open-ended educational experiences.